Bringing ideas to life through thoughtful, user-centered design.

Take a look at my works!

Creative Projects

Explore my design journey through various innovative and engaging projects.

Multiple hand-drawn sketches of mobile user interface designs are spread out in a grid pattern. Each sketch contains various UI elements such as buttons, text boxes, images, and icons.

Artistic User Experiences

Discover how I blend artistic expression with user-centered design principles to create intuitive and meaningful digital experiences that resonate with users and elevate their interactions.

A neatly arranged workspace features a laptop, a UX sketchbook, a keyboard, drawing tools, stencil templates, and wireframe sketches for a mobile app design. The environment appears organized and intended for user experience design work.

Design Philosophy

My design philosophy revolves around the balance of aesthetics and usability, ensuring that every project not only looks beautiful but also provides seamless and engaging user experiences that inspire and connect.

Creative Design

Blending artistry and functionality, I create meaningful user experiences rooted in design's expressive nature.

Merging art and usability.

Design

My Expertise

Freelance Designer

Jan 2020 - Present

Transforming complex challenges into engaging, user-centered experiences through design principles.

Artistic Journey

Art Studies

2010 - 2018

PhD in Art, exploring aesthetics, usability, and the interaction between design and users.

A series of drawn wireframes and sketches on white paper showcasing mobile app interface designs. The designs are accompanied by a laptop displaying a digital map with various data points. Pens and other sketching tools are partially visible, indicating a workspace focused on digital design and mapping.

Artistic Expression

Explore the fusion of creativity and strategy in user experiences.

A person is typing on a MacBook Pro laptop surrounded by a smartphone, a green plant, a bottle of VOSS water, and a Starbucks paper cup. The laptop screen displays a UI/UX design with several circular graphic elements and a heading related to an iOS concept. The individual is wearing a smartwatch on their wrist.

A computer monitor displaying a design mock-up for a mobile payment application. The screen shows six design variations with different color schemes and layouts. A desk setup is visible in the background, including a keyboard, mouse, graphics tablet, and some plants.

Sketches of mobile app designs are drawn on paper, showing multiple smartphone screen layouts with buttons and icons. A person is writing or drawing on one of the sketches using a pen. Additional notes and design elements are visible on the surrounding papers.

A person is holding a smartphone displaying app interface designs while sitting in front of a laptop with matching app designs on its screen. The setup is on a white desk that also has a plant, water bottle, and a book titled 'CEREAL'.

Afra's design transformed our user experience! The perfect blend of creativity and strategy brought our ideas to life in a meaningful way. Highly recommended!

Jessica Lee

★★★★★